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Enquirer Consulting Group / Prepared for Trinny London
August 2026

Attention scales with spend.
The buyer list does not.

You asked whether the feature was editorial or paid, and Rupert answered that. This is the other conversation he mentioned, written out properly instead of described in a paragraph.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Attention scales with spend. The door list does not.

01
A consumer brand has one growth channel that scales with spend and one that does not. Paid attention scales. Doors do not.
02
Every counter, concession, stockist and travel retail site is a named person: a beauty buyer, a category manager, a merchandise director. There are not many of them and every one is reachable.
03
The same is true of the partnerships that put a brand in front of an audience it did not pay for. Device makers, membership businesses, hotel groups, corporate gifting, retail media teams.
04
None of that is a marketing problem. It is a sales problem, and consumer brands almost never staff for it.
05
So the ceiling on retail and partnership growth is not awareness. It is the number of buyer conversations somebody is holding this quarter.
The audience is the half these brands solve first. The buyer list is the half that stays unworked.
Prepared for Trinny London
Where this goes

From an audience that finds you, to a pipeline you can name.

The usual picture
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In most consumer brands, retail and partnership growth runs on inbound interest and warm introductions.
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Typically the buyer list lives in two or three people's heads rather than in a system.
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Paid attention tends to carry the growth number, and it costs more every year.
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A buyer who says not this season is rarely asked again on a schedule.
In the first weeks and months
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A named list of every retail, travel retail and partnership buyer in the markets you want, by account and by role.
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A researched message to each one, written for that account rather than sent to a segment.
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Positive replies land with your team the same day, with the person and a way to reach them.
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A revisit cycle that keeps every not now warm until the season turns.
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A unit your own people run once the engagement ends.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for Trinny London

Three builds, one unit.

The buyer map

Every department store group, specialty chain, travel retail operator and market distributor in your target countries, with the named person who owns the category. Built once, maintained while we run it.

The outbound unit

Research led messages to those named people, sent in your name and reviewed by a human before anything goes out. Volume without the template smell, in a category that can smell a template.

The handover

The playbook, the tooling, the dashboard and a trained operator. At the end of the engagement the unit is yours, and it keeps running after we leave.

Your consumer marketing does not change. This sits beside it and works the door list.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We name the retail, travel retail and partnership buyers in your target markets, by account and by role, before a single message goes out.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a brand at this point

A finite buyer set is a solvable problem.

01

The list has an end to it

Unlike a consumer audience, the retail and partnership buyer set is countable. A few hundred names across the markets that matter. Reach can actually be finished.

02

The brand survives the channel

Every message is written for one named person and reviewed before it sends, so the brand sounds like itself in a channel where most brands sound like nobody.

03

You own it afterwards

Four months in market, then the unit, the playbook and a trained operator are yours. Nobody sits permanently in the middle of your buyer relationships.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

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Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
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Without a stack of tools and freelancers to manage.
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Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Ben, 20 minutes, at a time that works for you.
  2. Ben brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Ben Beattie   /   ben@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for Trinny London.